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TikTok is introducing a new feature that enables them to lessen the volume of AI-created content appearing in their streams. This move comes as the company announced that it currently hosts more than 1 billion AI videos.

Trial and Implementation

The update is being tested over the following weeks before a full-scale rollout. This development aligns with a surge in AI-generated material, fueled by new content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A considerable share of this output is deemed low-quality AI content, a term for inferior, factory-style content that is often illogical or surreal.

Based on user feedback that numerous viewers like content produced via AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the option to increase or decrease of that, depending on their own choices,” said a spokesperson.

Scale of AI Content

TikTok announced that there are presently 1.3 billion videos on its service tagged as artificially created. In total, more than 100 m videos are uploaded to the service every day, making clips made by AI a minor part of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the amount of AI content they watch by opening the topic control option in the app and selecting the AI content topic. Other topics that are already be controlled under the filter encompass politics, clothing, cosmetics, and dance.

AI Disclosure Rules

TikTok’s guidelines oblige users to identify lifelike artificially created content, and it forbids harmful fake videos of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.

Furthermore, the app will henceforth apply an AI-generated watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This step is designed to help prevent users from trying to circumvent the tagging system.

AI Literacy Programs

The company is also establishing a two million dollar awareness program for specialists and groups to develop educational content about using AI responsibly. This initiative will benefit educational bodies specializing in training programming and robotics.

Content Safety Approach

The video-sharing app has supported its moderation strategy, amid debate over intentions to make redundant numerous content moderators in the United Kingdom. The company is planning to cut a significant number of roles in its trust and safety department in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A senior executive clarified that people-led review would continue to be important, but AI can shield workers by removing the most harmful content ahead of it has to be seen by staff. The company reported a notable drop in disturbing and violent content seen by content reviewers over the past year due to reliance on its automated systems.

It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”