2K Hires Apex Legends Lead to Revitalize Challenged Action Game Project Ethos

2K Games has appointed a seasoned producer from the creators of Apex Legends to oversee the studio crew at 31st Union, which is currently developing the anticipated over-the-shoulder roguelike extraction-shooter known as this innovative game.

Leadership Shift Follows Lukewarm Response

The new appointee takes on the role of studio head at 31st Union following the dismissal of former leader Michael Condrey, who was reportedly let go due to the game's lackluster initial reveal last fall.

Recently, 2K president David Ismailer updated employees about this organizational change through an official communication, which highlighted that early feedback sessions had shown the requirement for a distinct vision.

Ismailer expressed that the developers is now overhauling the project with a revised focus, aiming to satisfy community desires.

A Pattern of Strategic Recruitment

This announcement mirrors a similar action taken by 2K Games in August, when they brought on Rod Fergusson from the Diablo team to assist with the beloved franchise studio Cloud Chamber.

Here is the entire text from Ismailer's communication:

Team—

I understand you all just finished your meeting - I trust you’re as excited as I am with the recent updates. Last time I shared you all a note, I expressed the following: “I am confident in this team. You all are some of the most driven and creative creators we have had the opportunity to partner with - and we’re eager for that collaboration to continue.”

Through your commitment and flexibility, especially over the past twelve months, you consistently demonstrate that.

The player input from last autumn’s the game playtest was enlightening. It affirmed the potential of a roguelike shooter but indicated we still had work to do. It revealed the necessity for a sharper brand.

It’s been inspiring to see how far you’ve advanced. You embraced the input to mind and reimagined Project ETHOS with a refreshed goal - one that’s positioned to achieve its promise to our fans.

Our confidence in this project strengthens every day. To boost the outstanding progress you’ve made, It is a pleasure to welcome Ben Brinkman as the incoming Director of the team. Following some time of discussions, Ben officially joins us on Monday, October 20.

Ben’s leadership and expertise in the competitive gaming genre is extensive, having spent the last 15 years developing and leading some of the most well-known series in gaming, for example the acclaimed shooter, and lately, Apex Legends.

I invite you all in greeting him in the coming days. We are all excited to persist observing the evolution of Project ETHOS in the weeks to come.

David

Background of the Incoming Leader

Brinkman presently holds the position of executive producer and head of production at Respawn Entertainment for their flagship title. He previously was employed at Treyarch and Activision in diverse production roles on the Call of Duty games, and, earlier in his career, had assignments at other industry leaders.

Game Information and Vision

Project Ethos was revealed in October 2024 in conjunction with a public demo. Then, the developers described the title as a "free-to-play, third-person perspective action-packed experience and an innovative advancement on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to suit your personal playstyle," the official summary explains. "Take on the competition with fresh skills, stakes, and challenges that shift every match. Do you withdraw carefully with your collected items? Alternatively take a risk, put it on the line, and trust your group can earn top ranking? The choice is in your hands."

Project Ethos lacks an confirmed debut schedule or consoles, but players can expect additional details as creation progresses.

Carrie Thompson
Carrie Thompson

A seasoned technology consultant with over 15 years of experience in digital transformation and software engineering across European markets.